Signature sale — save up to 15%✦Secure checkout through the official John Carlo store✦Formulated and shipped from New York✦Signature sale — save up to 15%✦Barber-developed performance✦
Barber-developed in New York
Your style. Your signature.
Professional-grade hair and shave essentials engineered behind the chair for control, confidence and a finish that lasts.
You can style your hair your way, your form, your shape. You are capable of following your journey by styling your own way—or carving your own path.— John Carlo
John Carlo New York Signature Line wants to provide men the opportunity to express who they are through their style.
Build their confidence through that style, create an identity that defines who they are and, ultimately, empower them to follow their own journey.
Our founder
John Carlo Jay The industry leader.
An authority in modern grooming, New York native John Carlo has traveled the world educating professionals and advancing the craft.
Having been in the grooming business since he was 14, John Carlo saw an opportunity to offer high-end grooming products made specifically for men. What began as an idea became a vision—and now a Signature Line shared with the world.
John Carlo created John Carlo New York Signature Line from the ground up. As one of the most sought-out educators worldwide in men's grooming, he brought years of hands-on knowledge into every product.
He tirelessly perfected the brand in barbershops before releasing it to the world. Each product is created, formulated and packaged exclusively in New York.
Made from fresh American-sourced ingredients and backed by science, John Carlo New York Signature Line offers eco-friendly products that actually work.
Founder · Educator · InnovatorJohn Carlo Jay01 / 03
Hair expert approved
John Carlo created the Signature Line and tirelessly perfected each formula in the barbershop before releasing it to the world.
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Eco friendly
Modern formulations using fresh, American-sourced ingredients. We filtered out the bad stuff so what’s left actually works.
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New York formulated
Created, formulated, packaged and shipped exclusively from New York. Authenticity in every bottle, jar and tin.
Customer confidence
Real routines. Real results.
04StoriesFrom John Carlo customers
Customer story
“The only product that styles my hair exactly as I want.”
Customer story
“No other matte clay product in the market comes close.”
Customer story
“Two pumps is all I need to keep my hair in place.”
Customer story
“It helps prevent razor burn and leaves my skin hydrated.”
For barbershops + retailers
Put the signature on your shelf.
Bring barber-developed New York performance to your clients. Ask about professional pricing, retail support and wholesale ordering.
Professional and wholesale pricing
Retail-ready signature products
Support for barbershops and stores
Product guidance
Know your next move.
Which product is best for volume?+
Start with Volumizing Dry Texture Powder for lightweight lift, workable texture and a natural-looking finish.
What should I use for a matte finish?+
Matte Clay Styling Paste delivers strong, flexible control with a clean matte finish and no unwanted shine.
How does the shaving gel help my shave?+
Its transparent, lather-free formula helps you see where the blade has passed while creating glide to help protect against nicks, irritation and razor burn.
Where are John Carlo products made?+
The Signature Line is created, formulated, packaged and shipped from New York.
What is the return policy?+
All sales are final. Refunds or exchanges are only authorized for a manufacturer defect. Contact customer service with any order issue.
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